Our latest newsletter is dated February
25, 2011
and includes some of our latest work,
information on our new photography
resources, and our scheduled
participation in the upcoming Northeast Conference
on Camping and MECOA Conference and
Trade Show.
Click here to read our latest
newsletter, then click on the link,
below, to subscribe.
Spring Trade Shows
The NCA’s 2011 Northeast Conference: We are
getting more and more excited about our
upcoming participation in the NCA’s
2011 Conference and Trade Show from
March 27-29, along with the event’s
return to the popular old venue in
Sturbridge, Massachusetts. Look for us
in the first aisle of the Trade Show in
booth # 16, and be sure to attend Peter
Pelland’s Monday morning social media seminar, a
variation of our latest seminar that
will be tailored to the needs and
interests of campground owners. We
expect to have a few surprises in store,
and we are looking forward to meeting
many new and old clients. For more
information or to register, visit the
NCA’s member website at
http://campnca.org.
The 2011 Maine Campground Owners
Association Annual Meeting &
Trade Show: We just added this
event to our schedule, and we will be
pleased to participate in this event
for the first time in
several years. It will take place at the
Fireside Inn & Suites, in Portland, with
the trade show running from 9:00 AM to
5:00 PM. We are looking forward to
meeting with Maine campground owners,
particularly those who might be unable
to attend the NCA Conference earlier in
the week.
Pelland Clients Earn Top Honors
Although Pelland Advertising
chose not to participate in the 2010
National ARVC Conference, several of our
clients were honored at the event. Most
notably, there are 4 campgrounds that
are awarded the “Park of the Year”
distinction each year, in four
categories based upon the size of the
facilities.
Dogwood Acres Campground, and owners
Charlie & Lucille Strub, received this
honor in the Small Park category, and
Pine Acres
Family Camping Resort, and owners
Randy & Denise Packard, received this
honor in the Large Park category. We are
quite pleased that two of the four parks
awarded this coveted distinction in 2010
are Pelland Advertising clients. In
addition, 32 campgrounds were selected
out of more than 4,000 parks that are
participating in the GuestReviews program for earning
A ratings or higher in consumer reviews,
essentially the top 2% of campgrounds in
the country. Honorees included Pelland
Advertising clients
Pine Acres
Family Camping Resort (Oakham, MA),
Buttonwood Campground (Mexico, PA),
Dogwood Acres Campground (Newville,
PA),
Gettysburg Campground (Gettysburg,
PA), and
Kozy
Rest Kampground (Harrisville, PA).
We have always known that our clients
are the best!
Fall Trade Shows
Pelland Advertising
participated in the following
conferences and trade shows in the
fourth quarter of 2010. We would like to
thank all of our clients and prospective
clients who stopped by to visit. The 2010 Twin State Conference &
Trade Show: Co-sponsored by the
New Hampshire Campground Owners’
Association and the Vermont Campground
Association, this event was held at
the Indian Head Resort, in Lincoln, New
Hampshire on October 29th and 30th. The 2010
CONY Conference & Trade
Show: Sponsored by the
Campground Owners of New York, this
event was held at the Holiday Inn
Syracuse/Liverpool Airport Hotel, in
Liverpool, New York on November 5th and 6th. The 2010
PCOA Conference & Trade
Show: Sponsored by the
Pennsylvania Campground Owners
Association, this event was held at the
Gettysburg Windham Hotel, in Gettysburg,
Pennsylvania on December 6th and 7th.
Peter Pelland presented a seminar,
titled “Maximizing Your Online
Exposure”, on December 7th, and led two
roundtable marketing sessions on
December 8th. Several Pelland
Advertising clients were recognized at
the annual Awards Luncheon. In addition
to Charlie & Lucille Strub, owners of
Dogwood Acres Campground, who were
recognized for the “Small Park of the
Year” award that they received at the
previous week’s National ARVC
Conference, the Pennsylvania parks that
earned A ratings for 2010 in the Guest
Reviews program were also acknowledged.
Only 32 parks received this honor in
2010, based upon over 32,000 consumer
reviews. Of these 32 parks, 7 are from
Pennsylvania, an astounding 22% of the
finest 2% of parks in America! Once
again, of these 7 parks, 4 are Pelland
Advertising clients:
Buttonwood Campground,
Dogwood Acres Campground,
Gettysburg Campground, and
Kozy
Rest Kampground. Coincidence?
Maybe, but we doubt it. Our
congratulations to the winners!
Later in the Awards Luncheon,
Communications Awards were given in 11
categories. The most important of these
is probably the “Best Website”
competition. Pelland Advertising
clients,
Gettysburg Campground and
Western Village RV Park received 1st
and 2nd place awards, respectively.
Again, congratulations to our clients
for their recognition! The Virtual Outdoor Hospitality Expo:
In addition to the events listed above,
Pelland Advertising was a Gold Sponsor
and exhibitor at the First Annual
Virtual Outdoor Hospitality Expo, held online on November 1-3, 2010.
Unattended booths remain accessible at
http://outdoorhospitalityexpo.com/.
Peter Pelland Contributes to the
2010 ARVC Report Technology Issue
Peter Pelland was once again
invited to
author an article for this year’s ARVC Report Technology Issue, issued
in September 2010. The article “Sometimes We Need to Think Inside the Box”
suggests how to make the right decisions
when faced with new technology choices.
Click here to
download and print a PDF version of the article.
Pelland Advertising Sponsors
the Fourth Annual Hilltown Spring
Festival
Pelland Advertising once
again sponsored the
Hilltown Spring Festival, held at
the Cummington (Massachusetts) Fairgrounds on Saturday, May 15, 2010. This
event was presented by the
Hilltown Community
Development Corporation. This year’s Spring
Festival featured an emphasis on sustainability. The event ran from 10:00AM
to 7:00PM, with artists and craftspeople, performers, good food, all day
events, great weather, and the biggest crowd ever! We were happy to play a
part in making the event a success.
Pelland
Advertising Enters Strategic Partnership
with Best
Parks In America
Pelland Advertising is pleased to have
been nominated and accepted as the
latest Strategic Partner in the Best
Parks In America program. Best Parks in
America represents a group of
independently-owned and operated RV
parks, resorts and campgrounds that
promote consistent and outstanding
service nationwide, offering these
highly-rated RV parks and campgrounds an
official brand and comprehensive
marketing platform for marketing to
RVers and campers. Best Parks In America
properties succeed by offering their
guests a professional staff to greet
guests upon arrival, followed by a full
range of facilities, amenities and
services.
Most of our campground clients easily
meet one or more of these criteria, and
we encourage them to consider joining
the Best Parks In America program.
Click here for more information.
Peter Pelland
Presents
New Google Analytics Session
Peter Pelland
presented a new one-night
class covering the topic of Getting the Most from Google Analytics on
Wednesday May 19, 2010. Designed to meet the needs and interests of small
businesses in the Hilltowns of Western Massachusetts, the session was
held at the offices of the
Hilltown Community Development
Corporation in
Chesterfield, Massachusetts.
2010
Michigan Campground Owners Trade Show
Pelland Advertising was pleased to be a
first-time participant in the Michigan Campground Owners Trade Show,
held at the
Bavarian Inn Lodge & Conference Center,
in Frankenmuth, Michigan,
on March 30-31, 2010. This
event was sponsored by ARVC Michigan. Our sales associate,
Marilyn DeWard, represented our company
in the exhibit area.
2010 Northeast
Conference on Camping
Pelland Advertising was pleased to be
an active participant in 2010’s
46th Annual Northeast Conference on
Camping, held
in its entirety at the Sheraton
Springfield Monarch Place Hotel,
in
Springfield, Massachusetts, from
March 19-20, 2010.
Peter Pelland, d4d5N784b0abetd32cbe9ebcde1fMbfar4a0ed7t41ib3nef8d8f02e27adcd7083a9935195c, and
Charles Davis, pictured above, met with clients and prospects from Booth # 6 in the exhibit area.
We enjoyed meeting with you!
2010
WACO Convention & Trade Show
On this same weekend of
March 19-20, 2010, Pelland Advertising
was a first-time participant in the WACO Convention & Trade Show,
held at the
Holiday Inn Hotel & Convention Center,
in Stevens Point, Wisconsin. This event was sponsored by the
Wisconsin Association of Campground Owners. Our sales associate,
Marilyn DeWard, represented our company
in the exhibit area.
Pelland AdvertisingJoins the
Wisconsin Association of Campground Owners,
Ohio Campground Owners Association, and
Michigan ARVC
Pelland Advertising is
pleased to announce that it has become a member of
the Wisconsin Association of Campground
Owners (WACO), Ohio Campground Owners Association (OCOA), and Michigan ARVC. As we seek to expand our presence in the Midwest, we are
pleased to join these associations and look forward to becoming actively involved
as business members. Wisconsin campgrounds might be interested to know that Pelland
Advertising’s
web servers have been located in Green
Bay over the last 10 years, making us a
“local” business in one
respect. Our sales associate,
, is based in the
Michigan, giving us a “local” connection
in the region. She will be happy to personally
meet the needs of new clients within the
region. These new memberships come in
addition to our earlier list of association memberships, including:
National ARVC, the Northeast Campground Association, the Pennsylvania
Campground Owners Association, the Maryland Association of Campgrounds, the New Hampshire Campground Owners
Association, and the Massachusetts Association of Campground Owners.
2010
OCOA Spring Conference & Trade Show
Pelland Advertising was pleased to
participate in the OCOA Spring Conference & Trade Show,
held at the
Columbus Airport Marriott, in Columbus, Ohio,
on March 12-13, 2010. This
event was sponsored by the Ohio Campground Owners Association. Marilyn DeWard and Peter Pelland
enjoyed networking with Ohio campground
owners at this event.
Peter Pelland Interview on YouTube
Watch Evanne Schmarder’s interview
with Peter Pelland regarding the Campground Success project, recorded at
National ARVC’s InSites 2009.
2009 CONY Conference & Trade Show
Pelland Advertising was pleased to
participate in the 2009 CONY Conference
& Trade Show, held at
the Kaatskill Mountain Club & Hunter Mountain Ski Area,
in Hunter, New York. Peter Pelland, Josh
Pelland, and 1181e17775a65c5d2N1329af7ca8t2972e5161e902c16a35Me41adf9rbti3bfb51b7dn16c0 worked
the trade show on Friday afternoon and
Saturday morning,
meeting with the New York campground
owners in attendance. In addition, Peter
Pelland was a panelist in an
Internet seminar on Friday morning.
Click here for further information
on one of the questions which arose during this seminar. The
event was sponsored by the Campground Owners of New York.
2009 Twin States Conference
Pelland Advertising was pleased to
participate in the 2009 Twin States
Conference, held at the Stoweflake Mountain Resort & Spa, in Stowe, Vermont.
Peter Pelland and Josh Pelland met with Vermont and New
Hampshire campground owners at the
event’s trade show on Friday night and
Saturday morning. In addition, Peter
Pelland presented a new
seminar,
“Define Your Park’s Important
Role in the Regional Business Community
… and Work it to Your Advantage” on
Saturday morning. The seminar is now
available online as a Pelland Virtual
Seminar. This event was
co-sponsored by the Vermont Campground
Association and the New Hampshire Campground Owners Association.
Pelland Advertising
Launches the New
Campground Success Website
After several weeks of planning and
development, Pelland Advertising
is pleased to introduce one of our
latest ventures with today’s official
launch of the
Campground Success website.
Campground Success presents a new series
of online mini-seminars, covering both
traditional and cutting-edge marketing
strategies that specifically relate to
the needs of family campground owners.
Each session is authored and presented
by one of the leading
experts from within the camping industry.
Without leaving your office, losing a
day of productivity, or incurring
needless travel expenses, we will
provide you with a fantastic learning
experience that will allow you – and
all of your staff – to benefit from
years of combined outdoor hospitality
and marketing experience. Best of all,
this service is being made available to
you totally free of charge.
Pelland Advertising
Partners with the GuestReviews Program
Every campground in America should be
profiting from the tremendous survey
resources that are available through the
GuestReviews program, launched by
MacKinnon Campground Consulting, with
co-branding from National ARVC and
GoCampingAmerica. Pelland Advertising
has teamed up with the GuestReviews
program to supply four-color survey
invitations that can be “custom-built”
online, using a series of stock photos
and templates that have been carefully
selected for maximum impact and
effectiveness. Using this new resource,
you can literally design your own
invitation cards, place an order that
will be processed in real time, and
enjoy some of the highest quality
printing services available ... all at a
remarkably low price.
Here are examples of two styles of the
finished products that can be built and
ordered online:
