Our latest newsletter is dated February 18, 2010 and includes
links to
some of our latest work, an introduction to the newest member of our team, a note about an upcoming service enhancement, revised fee information, and information about upcoming trade shows and conferences.
Click here to read or latest
newsletter, then click on the link,
below, to subscribe.
Peter Pelland Interview on YouTube
Watch Evanne Schmarder’s interview
with Peter Pelland regarding the Campground Success project, recorded at
National ARVC’s InSites 2009.
Pelland AdvertisingJoins the
Wisconsin Association of Campground Owners,
Ohio Campground Owners Association, and
Michigan ARVC
Pelland Advertising is
pleased to announce that it has become a member of
the Wisconsin Association of Campground
Owners (WACO), Ohio Campground Owners Association (OCOA), and Michigan ARVC. As we seek to expand our presence in the Midwest, we are
pleased to join these associations and look forward to becoming actively involved
as business members. Wisconsin campgrounds might be interested to know that Pelland
Advertising’s
web servers have been located in Green
Bay over the last 10 years, making us a
“local” business in one
respect. Our sales associate,
Marilyn DeWard, is based in the
Michigan, giving us a “local” connection
in the region. She will be happy to personally
meet the needs of new clients within the
region. These new memberships come in
addition to our earlier list of association memberships, including:
National ARVC, the Northeast Campground Association, the Pennsylvania
Campground Owners Association, the Maryland Association of Campgrounds, the New Hampshire Campground Owners
Association, and the Massachusetts Association of Campground Owners.
Pelland Advertising
to
Participate in the
OCOA Spring Conference & Trade Show
Pelland Advertising will be
participating in OCOA Spring Conference & Trade Show,
to be held at the
Columbus Airport Marriott, in Columbus, Ohio,
on March 12-13, 2010. This
event is sponsored by the Ohio Campground Owners Association. Look for
Marilyn DeWard and Peter Pelland in the
exhibit area.
We look forward to seeing you!
Pelland Advertising
to
Participate in the
2010 Northeast
Conference on Camping
Pelland Advertising will once again
an active participant in 2010’s
46th Annual Northeast Conference on
Camping, held
in its entirety at the Sheraton
Springfield Monarch Place Hotel,
in
Springfield, Massachusetts, from
March 19-20, 2010.
Look for Peter Pelland, Nate Martin, and
Charles Davis at Booth # 6 in the exhibit area.
We look forward to seeing you!
Pelland Advertising
to
Participate in the
WACO Convention & Trade Show
On this same weekend Pelland Advertising will
also be participating in the WACO Convention & Trade Show,
to be held at the
Holiday Inn Hotel & Convention Center,
in Stevens Point, Wisconsin. Look for us in the trade show hall
on March 19-20, 2010.
This event is sponsored by the
Wisconsin Association of Campground Owners. Look for our sales associate,
Marilyn DeWard, representing our company
in the exhibit area. She
looks forward to seeing you!
Pelland Advertising
to
Participate in the
Michigan Campground Owners Trade Show
Pelland Advertising will be
participating in the Michigan Campground Owners Trade Show,
to be held at the
Bavarian Inn Lodge & Conference Center,
in Frankenmuth, Michigan,
on March 30-31, 2010. This
event is sponsored by ARVC Michigan. Look for our sales associate,
Marilyn DeWard, representing our company
in the exhibit area. She
looks forward to seeing you!
Peter Pelland
Presents
Popular Website Marketing Courses
Peter Pelland
will be presenting an encore
(and always updated) series of Website Marketing classes, designed to meet
the needs and interests of small businesses in the Hilltowns of Western
Massachusetts. The three sessions are scheduled for April 7, 14, and 21,
2010 at the offices of the Hilltown Community Development Corporation in
Chesterfield, Massachusetts. The last installment of these sessions was presented at the Hilltown CDC
offices on January 12, 19, and 26, 2010. This
course covers the basics (and many details) of how to take an overall
“guerrilla” approach to your website’s marketing, with a minimal commitment
of time and on a shoestring budget. Learn to measure and evaluate website
performance, read and interpret Web traffic statistics, uncover your
competitors’ website strategies, and much more. The tuition for the three
sessions is $90.00, with tuition waivers available for low and moderate
income attendees. Contact Seth Isman, Business Development Director at the
Hilltown CDC to
register or for more information.
Peter Pelland
to Present
New Google Analytics Session
Peter Pelland
will be presenting a new one-night
class covering the topic of Getting the Most from Google Analytics on
Wednesday May 19, 2010. Designed to meet the needs and interests of small
businesses in the Hilltowns of Western Massachusetts, the session will be
held at the offices of the Hilltown Community Development Corporation in
Chesterfield, Massachusetts. Contact Seth Isman, Business Development Director at the
Hilltown CDC to
register or for more information.
2009 PCOA Conference & Trade Show
For our last trade event of the
year, Pelland Advertising participated
in the PCOA Conference & Trade Show, held at the
Split Rock Resort, in Lake Harmony, Pennsylvania.
Peter Pelland, Josh Pelland, and Nate
Martin were available to meet with
both existing clients and Pennsylvania
campground owners who expressed an interested
in our services, working from our trade
show booth on Monday and Tuesday.
Pelland Advertising was also a conference
sponsor, and Peter Pelland lead a roundtable discussion on
reciprocal linking strategies on
Wednesday afternoon. This event was sponsored by the Pennsylvania Campground Owners Association.
National ARVC’s InSites 2009
Pelland Advertising was pleased to
participate in National ARVC’s InSites
Conference & Trade Show, a gathering
which represents 3700 private
campgrounds from throughout the United
States. The event was held this year at
the Rosen Center Hotel and the Orange
County Convention Center, in Orlando,
Florida. Peter Pelland and Marilyn
DeWard thank the dozens of campground
owners and related business executives
who visited with us at trade show Booth
# 600. We would also like to
congratulate several of our clients who
were honored at the conference's Awards
Banquet, first and foremost Denny and
Nancy McFarland, owners of
Buttonwood Campground in Mexico,
Pennsylvania.
Buttonwood Campground was awarded
"Best Website" out of 22 entries in a
very tough competition. We would also
like to congratulate Deborah Carter,
Executive Director of the
Maryland
Association of Campgrounds (and
owner of
Buttonwood Beach, in Earleville,
MD), for being honored as the "State
Executive of the Year". Finally, 31
campgrounds were selected out of more
than 1800 parks that are participating
in the GuestReviews program for earning
A ratings or higher in consumer reviews,
essentially the Top 2% of campgrounds in
the country. Honorees included
Pine Acres
Family Camping Resort (Oakham, MA),
Buttonwood Campground (Mexico, PA),
Gettysburg Campground (Gettysburg,
PA), and
Kozy
Rest Kampground (Harrisville,
PA). This event was sponsored by the
National Association of RV Parks &
Campgrounds.
2009 CONY Conference & Trade Show
Pelland Advertising was pleased to
participate in the 2009 CONY Conference
& Trade Show, held at
the Kaatskill Mountain Club & Hunter Mountain Ski Area,
in Hunter, New York. Peter Pelland, Josh
Pelland, and Nate Martin worked
the trade show on Friday afternoon and
Saturday morning,
meeting with the New York campground
owners in attendance. In addition, Peter
Pelland was a panelist in an
Internet seminar on Friday morning.
Click here for further information
on one of the questions which which
arose during this seminar. The
event was sponsored by the Campground Owners of New York.
2009 Twin States Conference
Pelland Advertising was pleased to
participate in the 2009 Twin States
Conference, held at the Stoweflake Mountain Resort & Spa, in Stowe, Vermont.
Peter Pelland and Josh Pelland met with Vermont and New
Hampshire campground owners at the
event’s trade show on Friday night and
Saturday morning. In addition, Peter
Pelland presented a new
seminar,
“Define Your Park’s Important
Role in the Regional Business Community
… and Work it to Your Advantage” on
Saturday morning. The seminar is now
available online as a Pelland Virtual
Seminar. This event was
co-sponsored by the Vermont Campground
Association and the New Hampshire Campground Owners Association.
Peter Pelland Authors Article for
ARVC Report 2009 Technology Issue
Peter Pelland was asked to
author an article for the 2009 Technology Issue of the ARVC Report, issued
in September 2009. Peter asked Jim Ganley from CheckBox Systems to join him
in writing a piece titled “How and Why to Customize Your Park’s Wi-Fi Login,
Welcome, and Landing Pages”.
Click here to
download and print a PDF version of the article.
Pelland Advertising
Launches the New
Campground Success Website
After several weeks of planning and
development, Pelland Advertising
is pleased to introduce one of our
latest ventures with today’s official
launch of the
Campground Success website.
Campground Success presents a new series
of online mini-seminars, covering both
traditional and cutting-edge marketing
strategies that specifically relate to
the needs of family campground owners.
Each session is authored and presented
by one of the leading
experts from within the camping industry.
Without leaving your office, losing a
day of productivity, or incurring
needless travel expenses, we will
provide you with a fantastic learning
experience that will allow you – and
all of your staff – to benefit from
years of combined outdoor hospitality
and marketing experience. Best of all,
this service is being made available to
you totally free of charge.
Pelland Advertising
Partners with the GuestReviews Program
Every campground in America should be
profiting from the tremendous survey
resources that are available through the
GuestReviews program, launched by
MacKinnon Campground Consulting, with
co-branding from National ARVC and
GoCampingAmerica. Pelland Advertising
has teamed up with the GuestReviews
program to supply four-color survey
invitations that can be “custom-built”
online, using a series of stock photos
and templates that have been carefully
selected for maximum impact and
effectiveness. Using this new resource,
you can literally design your own
invitation cards, place an order that
will be processed in real time, and
enjoy some of the highest quality
printing services available ... all at a
remarkably low price.
Here are examples of two styles of the
finished products that can be built and
ordered online:
Pelland AdvertisingJoins the
Massachusetts Association of Campground Owners
Pelland Advertising is
pleased to announce that, after an absence of several years, it has once again
joined the ranks of business members of the MACO - the Massachusetts
Association of Campground Owners.
We would like to do our part to
support our many Massachusetts campground industry clients and hope to serve
a broader base of the MACO membership who may not be familiar with our
services. Our MACO membership is an addition to our existing list of
association memberships, including: National ARVC, the Northeast Campground
Association, the Pennsylvania Campground Owners Association, the Maryland
Association of Campgrounds, and the New Hampshire Campground Owners
Association.
Pelland Advertising Sponsors the Business Expo
at the Third Annual Hilltown Spring
Festival
Pelland Advertising once
again was the Business Expo sponsor of the Hilltown Spring Festival, held at
the Cummington (Massachusetts) Fairgrounds on Saturday, May 30, 2009. This
event was presented by the
Hilltown Community
Development Corporation. In addition to the Business Expo, the Spring
Festival, which ran from 10:00AM to 6:00PM, featured artists and
craftspeople, performers, good food, all day events … and spectacularly good
weather. A crowd of attendees
enjoyed the day, right through the final encore of the last performers on
the two stages. If you live in the Hilltowns and missed it, be sure to look
for next year’s event.
Our New Servers are Up and Running!
It has been two years since we last
migrated our hosted websites to a new server … a state-of-the-art machine in
its time. Well, two years is half an eternity in Internet time, and it was
time for another upgrade. When we upgrade, we do it right. Our new primary
server, which went online during the last week of February 2009 is a Dell
Virtualized Dedicated Server featuring AMD Dual-CPU Quad-Core Opteron 2376
processors, a 500GB SATA primary disk drive, a 1.5TB SATA secondary disk
drive (for nightly backups), and 4GB of DDR800 RAM … all running under
Apache and Linux and managed within the Plesk application suite. We have
concurrently introduced a secondary Virtualized Private Server for our
self-service hosting accounts and test platform usage, insuring that we meet
or exceed all of our clients’ needs in the months ahead.
Pelland Advertising
Participates in the 2009 Northeast
Conference on Camping
Pelland Advertising was once again
an active participant in 2009’s
45th Annual Northeast Conference on
Camping, held
in its entirety at the Sheraton
Springfield Monarch Place Hotel,
in
Springfield, Massachusetts, from
March 10-21, 2009. Peter Pelland was
also a panelist in the conference’s
Technology 101 workshop on
Saturday, March 21st. For the first
time, we occupied a double booth at the
trade show, in an attempt to better
showcase our latest capabilities and
service offerings. We thank the many
clients and “clients-to-be” who stopped
by to visit with us!
Pelland Advertising Participates at
InSites 2008,
the Annual National ARVC Convention &
Expo
Pelland Advertising was an
active participant in the 2008 InSites Convention and Expo, held from
November 12 - 15, 2008, at the Nashville Convention Center, in Nashville,
Tennessee. In addition to exhibiting at the Outdoor Hospitality Expo, Peter
Pelland co-presented a CPO-certified seminar, “Keeping it Real in a Virtual
World”, along with Deb Kohls of Friend Communications.
Click here to
download a PDF version of the seminar’s “virtual handout”.
Pelland Advertising Participates in
the 2008
Web Services Showcase
Pelland
Advertising participated in the 2008 Web Services Showcase, co-sponsored by
Hidden-Tech and the Massachusetts Small Business Development Center. The
event was held on Wednesday, November 12, 2008 from 5:00-8:00PM at the
Andrew M. Scibelli Enterprise Center, 1 Federal Street, Springfield,
Massachusetts. The event was designed to provide regional businesses with
the advice and resources they need to grow their businesses through the
Internet. Business leaders met the Valley’s leading providers of Web service
resources, the people and companies that are building, maintaining, and
hosting Web sites. They met the people who can help you start, improve, or
expand your Web presence … including Pelland Advertising, which was
represented at this event by our graphic design guru, Josh Pelland.
Peter Pelland Co-Authors Feature Article in September
2008 ARVC Report
Peter Pelland was once again
chosen as one of the family camping industry’s leading technology suppliers
for the 2nd Annual ARVC Technology Report, the “Technology Ticket to Ride”.
This annual report is intended to showcase tried and true best practice
technology along with cutting edge tips. Peter’s contribution was titled
“Consumer Generated Web Content: How to Take a Proactive Role”.
Click here to download a copy of the complete feature story.
Pelland Advertising Compiles the Web’s
Most Comprehensive Listing of Online
Campground Directories
The number of links from established
websites (including search engines and directories) helps to determine the
search ranking of your own site. An extremely small investment of time on
your part can immeasurably enhance your site’s search engine position. If
you own or run a family campground, you’re no doubt familiar with Woodalls
and Trailer Life, but there is a growing number of smaller, independent
campground directories. In total, these sites can send you plenty of
traffic, along with improving your own site’s link relevancy! Most of these
sites offer free links and quick submission forms.
Click here to access this outstanding free
and easy resource.
