Since 1980, Pelland Advertising has
earned a reputation for delivering
nothing short of excellence in the
production of four-color process
collateral advertising. Color has not
been a specialty. It has been the
company’s singular objective. Day after
day and one successful project after
another ... for literally hundreds of
clients from throughout the northeastern
United States. Since making the
transition to all-digital production
back in 1994, it could only have been a
matter of time before Pelland
Advertising would offer its clients a
new dimension of services in interactive
web site development.
That time has arrived.
Our brochures work for our clients because of their distinctive quality and
their originality of design. Our web sites work for the same reasons. Just
as anybody can assemble a brochure on their own, it is just as simple to put
together a web page with off-the-shelf software or by hiring a part-time
“webmaster” (i.e., your nephew, the “computer whiz”, or your daughter’s
boyfriend) to do the job for little or no cost. It is also just as easy
to fail.
Many website development companies today
are pushing the concept of content
management systems. We disagree with
this approach and see CMS as merely a
convenience for those website developers
rather than a concept that is truly in
the best interest of their clients. When
you supply Pelland Advertising with
text, for example, we don’t just plug it
into your website. We proofread it
first, and correct any spelling and
grammatical errors … all to insure that
your website – and your business – appear as
professional as possible. After all,
your website is also part of our
portfolio, and we want to be sure that
we look good, too.
The Internet is a vibrant marketing environment that is well-traveled by
people who have seen the latest stylistic techniques and who have little
patience with the run-of-the-mill. There is little tolerance and no excuse
for spelling mistakes, broken hyperlinks, weak graphics, slow load times, or
boring content. There is also no reason for a web site without a purpose
…
whether that purpose is to inform the public, enhance a company's marketing
presence, generate business
…
or a combination of these and several other
objectives. In most instances, theprimary purpose must be to
generate commerce in one form or another. We know how to generate Web
traffic and how to convert that traffic into sales.
Whether your company is located across town or across the continent, if you
share this marketing philosophy and an understanding of the Internet’s
current capabilities, please contact Pelland Advertising for a free,
no-obligation consultation.
Our Basic Web Site Package includes all of the following:
Custom graphic design, including JPEG and GIF conversions and
enhancements from supplied or available digital image files and creation
of Javascript-based custom navigational buttons.
CSS or table-based
layout for full compatibility and consistency across the full range of
current browsers, including Internet Explorer and Firefox.
Forms,
including captcha scripts to prevent exploitation by spammers.
Preliminary search engine optimization services, including registration
of the site with Google, Yahoo!, and the Open Directory Project, and
full incorporation of META tags, embedded links, ALT tags, and more.
Fully
encrypted e-mail links that will successfully thwart the attempts of
spam robots to harvest your e-mail address.
Routine site maintenance and updating at no charge for sites
which have been produced by Pelland Advertising and which are hosted by
Pelland Advertising.*
* “Routine site updating” includes price changes, schedule changes and
new content to existing pages. This term does not include new
content which takes the form of additional pages or site
re-designs. If your web site was produced by Pelland Advertising, but is
hosted on another server, we will provide minor site updating at an
hourly rate.
Optional Services
Many of our
clients are looking for more than the basics for their websites, and we are
ready to answer the call with a wide range of additional services, some of
which are available at no additional charge and others of which are
available for additional fees. These services include:
Custom Flash
animation.
Custom
database development and programming.
Online
commerce, using versatile CyberCart shopping cart licensing.
Secure server
hosting services.
Live support,
using PHP Live.
Customer
survey forms.
Event
calendars.
Enhanced site
search capabilities (using our Fluid Dynamics license for HTML-based
sites).
Expert digital photo enhancements in Adobe Photoshop.
Full
integration with the Google network of resources, including interactive
Google Maps, Google Mail (which incorporates free spam filtering), and
Google Analytics.
Minor audio
and video editing.
Custom map
development.
Image
scanning.
Extended Service Offerings
Pelland
Advertising, rather than pretending to be a “jack of all trades”, has
partnered with some of the leading online content companies in order to
provide a full range of extended services. Every aspect of your project is
done under our direct supervision. Importantly, unlike many other companies,
we never outsource our work to Asia or Eastern Europe, where programming
services are readily available for a tenth of the cost of conventional
services. Our clients are small U.S. businesses who are struggling to
succeed in an ever-changing market economy, and we will not insult you by
spending your dollars overseas, preferring to put the money into the pockets
of workers who might very well be prospective users of your products or
services. Whatever services we do not provide directly, we nonetheless have
available, including:
Logo
development with a wide network of graphic artists.
Expert foreign
language translations into French, Spanish, or any other language.
Real-time
reservations (through our partners at Friend Communications).
Real-time
credit card processing (through our partners at Authorize.net).
Interactive
catalogs and newsletters (through our partners at NXTbook Media).
Professional
audio and video production services.
E-mail
newsletter services (through our partners at Constant Contact).
Secure
certificates (through our partners at Comodo and Thawte).
Typical Basic Web Site Development Fees:
$500.00 for the first page of content – Only $250.00 for each additional
page! (An average-sized site might be
comprised of 4-6 pages of content.)
