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March 18, 2013
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Special NCA Conference Newsletter
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This is the week! If you own or
operate a family campground
anywhere in the Northeastern or
Mid-Atlantic States, the place
to be this Thursday thru
Saturday is going to be
Sturbridge, Massachusetts for
the 49th Annual Northeast
Campground Association
conference and trade show. There
is still time to register at
this last minute. You may
register through today in time
to have your custom registration
kit prepared, saving time upon
your arrival. If you cannot get
to that today, you may also
register directly at the
conference registration desk at
the Host Hotel, in Sturbridge,
during the event. On a tight
schedule or a tight budget? You
may also attend 3 hours of trade
show time and an afternoon of
seminars on Saturday, March
23rd, for only $60.00.
Click here for more information
on the Conference, or call
the NCA office at (860) 684-6389.
We will hope to see you in
Sturbridge later this week. Read
below for more reasons to attend
the conference and to make a
mandatory stop at the Pelland
Advertising booth!
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Meet the Pelland Advertising
Creative Staff
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Many of you deal with us on a
routine basis, but some of our
clients have never actually met us.
Here is your chance to meet with us
face-to-face and to do a little bit
of impromptu brainstorming. We can
show you our latest work, explain
what works for other businesses, and
determine what strategies might work
best for your business. Peter
Pelland will be joined by Charlie
Davis and Josh Pelland, with Barbara
Pelland joining us to network
outside of the formal trade show
hours. You will find us at Booth #
17, in the first aisle of the trade
show hall.
We typically get a bit swamped at
this event. If you would like to
reserve a private appointment time
outside of the trade show hours,
there is currently time available on
Thursday evening or Saturday
afternoon. Please contact us as soon
as possible. |
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An Exclusive New Product to Be Introduced in Sturbridge:
Scent Encapsulated Rack Cards
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A couple years ago, when reading
Martin Lindstrom’s
Buyology: Truth and Lies About Why We Buy, I
was impressed by how we are not
utilizing our full sensory
perceptions in most buying and
selling environments.
(Martin Lindstrom went on the
endorse Unconventional Wisdom
Works, the book that I would
co-author with Evanne Schmarder
in 2012.) Lindstrom uses
the fresh bakery smells in a
modern supermarket as an example
of how shoppers are primed for
buying, and my own visits to the
local flagship stores of two
major candle retailers helped me
to realize the advantages of
perceptions beyond the simple
sense of sight.
We are now hoping to carry this
same concept to the next level
by adding another sensory
dimension to print advertising.
Stop by our booth for a hands-on
demonstration of how our new
scent-encapsulated rack cards
could help your campground
literature to stand out at
camping shows. Some of the
scents that can be very
effectively used include
Buttered Popcorn, Cotton Candy,
S’Mores, Pine, Smoke, and Ocean
Mist. By adding the second
sensory perception of scent, we
expect to dramatically increase
the effectiveness of at least a
portion of your print
advertising. Stop by, and let us
show you how this concepts
works! |
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You Will Find Us at More
Than the Trade Show
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In addition to the trade event, Peter Pelland will be participating in the
“Social Media Marketing Made Simple” seminar, presented by Corissa St. Laurent of Constant Contact, on Thursday
afternoon from 2:30 to 3:30. (Pelland Advertising is a long-time marketing partner of Constant Contact.)
You will have an opportunity to
sign up for a new Constant
Contact account directly at the
seminar. If you sign up at the
seminar, you will also be
entitled to a free website match
or a $50.00 discount on the
creation of a custom e-mail
newsletter template by Pelland
Advertising.
Peter Pelland will also be
presenting “Marketing Outside the Envelope”,
the first segment of “The Successful Campground Series” on Friday
morning, starting at 10:00 o’clock.
Five distinct topics will be
quickly covered in the course of
30 minutes: Mailing Services, Negative Social Media Posts, Photography Tips, Facebook Vanity URLs, and A Five Year Old Is Ancient. Those attending this seminar will leave with a wealth of information, as well as exclusive discounts on mailing services through a Pelland Advertising partner company. You really cannot afford not to attend!
Finally, Peter Pelland has been
invited to make a brief presentation about the story behind the writing of “Unconventional Wisdom Works” during the
Massachusetts Association of Campground Owners (MACO) State Association Meeting on Saturday
afternoon from 3:15 - 5:15. We
hope to see you at as many of
these events as you can fit in
your schedule! |
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Get Your Signed Copy Unconventional Wisdom Works
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Unconventional Wisdom Works – 25 Marketing Strategies to Build Your Outdoor Recreation Business Today
is now available through a
variety of outlets, including
Amazon.com, BarnesandNoble.com,
and all Espresso Book Machine
locations. Authored by Peter Pelland and Evanne Schmarder,
the book has been widely
acclaimed from within the
outdoor recreation industry and
beyond. If you haven’t already
obtained your copy, now is your
time to obtain a copy signed by
Peter Pelland. You will also
save paying the usual shipping
fees. A limited number of copies
will be available, so be sure to
stop by our booth to get yours! |
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In case those are not enough
reasons to attend this week’s
NCA Conference, keep in mind that
we will be only 1 of 80 leading
vendors within the family
camping industry. Multiply
everything that we have to offer
by 80, and you will get a
feeling for the number of
reasons to attend. Months of
preparation have gone into this
event, with several outstanding
speakers lined up to
Inform,
Influence & Inspire you at the
NCA’s Invigorate 2013.
Be there!
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Peter Pelland and the Staff at
Pelland Advertising
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© Pelland Advertising • 25 Depot Road • Haydenville, MA 01039 • (413) 268-0100 • Fax (413) 268-0173 • Toll-Free 1 800 848-0501 |
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