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April 25, 2013
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Spring Newsletter
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Spring is really here, at least
in most of the country! For our
clients with seasonal
businesses, this is the time of
year when businesses are putting
the finishing touches on
off-season improvements and
getting ready to great a new
wave of business. For our
clients with year-round
businesses, sometimes the
challenge is to hold customer
attention when they have
vacations on their mind. In
either case, growing your
business by embracing some new
marketing strategies is always a
good idea. Read on for a few
ideas!
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How Would You Like to Increase Your Market
Share by 15% or More?
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Remember the
days when there were 3 major
television networks – ABC, NBC and
CBS? Needless to say, there are many
more television networks these days
of cable and satellite TV, and the
“Big Three” no longer dominate the
market. In fact, can you name the
fourth largest TV network in
prime-time ratings? It is Univision,
the Spanish language television
network. (In case you are wondering,
the Top 5 Networks, in order, are
now CBS, Fox, ABC, Univision, and
NBC.)
According to
Wikipedia, Hispanics and Latinos
now comprise 16.7% of the population
in the United States. Of these, 90%
speak English, 78% speak Spanish,
69% are bi-lingual (Spanish and
English), 22% speak only English,
and 9% speak only Spanish. Are you
reaching out to this vast market, or
are you simply following an outmoded
and incorrect stereotype that says
that Hispanics and Latinos are not
part of your customer base?
For several years now, we have been
building French language versions of
websites for clients with businesses
located in areas that consistently
draw significant percentages of
French Canadian vacation traffic.
Those clients have frequently been
complimented by their French
Canadian customers, thanking them
for providing a French language
version of their website that was
thoughtfully created, carefully
translated, and contained full
content. One of the comments that was shared with us back in January (accompanying a reservation that was made with one of our campground clients) read, “Thank you for your French site. It’s the first time that we see this quality of French language out(side) of Quebec, whether it was on menus in restaurants or on web sites. Nice work and nice attention.” The message that is
conveyed to customers says “we want
your business and we care about your
business”.
In the case of the French Canadian
market, the need generally applies
to businesses within driving
distance of Quebec, in historical
destination markets (such as Old
Orchard Beach, ME; Hampton Beach,
NH; Cape Cod, MA; The Wildwoods and
Cape May, NJ;
Ocean City, MD; and Virginia Beach,
VA), or that are conducting online
commerce and seeking out that
market. In the case of the Hispanic
and Latino markets, there are no
regional limitations. If you are
running a business in the United
States today, you need to be
reaching out to these vast and
growing populations in the language
that represents their comfort zone.
Call on Pelland Advertising to build
your Spanish (or other foreign
language website), using live
translators who are bilingually
fluent, in the most cost-effective
manner possible. If we have already
built your site, a foreign language
version is far less expensive than
you might think, easily covering its
cost in very short order. |
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Why Wait a Year for Your Campground or Resort Map to be Produced and Printed?
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Click on either map to view a PDF version showing both front and back content. |
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Our campground clients all need site maps, both online and in print.
So many of these are homemade
and just fail to present a
professional appearance. Others
are cluttered with advertising
and take a year or more to
produce – the price that is paid
for so-called “free” maps. At
Pelland Advertising, we present
an alternative.
We produce professionally
designed maps (from your
supplied base material of any
quality), typically in as little
as a week! This map is then
resized to fit on your website,
in both a preview version and a
higher-resolution PDF file that
can be quickly downloaded. We
also have some of the best
prices on the subsequent
printing of the maps, in
four-color process on a premium
enamel-coated stock with overall
aqueous coating. These maps are
printed and delivered in less
than a week and create a perfect
first impression at the time of
guest registration, typically
including rules and local
information on the reverse side. Our printing prices are actually
less than you would pay for ink
or toner cartridges and paper,
if you were to print the maps on
your own. One of our clients
wrote us just this morning, with
the comment, “We are blown away
at how great the maps are! The
paper quality is superb, and the
entire map – front and back –
both exceeded our expectations.
Thank you so much for your
assistance in this upgrade for
our park.” Call us today, and we
will help you to look your best
tomorrow! |
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Follow Peter Pelland’s New Articles in the Campground Industry E-News
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We are pleased that the Campground Industry E-News is now featuring new articles by Peter Pelland in alternate weekly issues. The latest issue, released on April 24, 2013, includes an article titled, “QR Codes – Dead or Alive?” that is certain to shed some new light on QR codes, those two-dimensional barcodes that bear a resemblance to square Rorschach tests but provide informational links to the user of any Smartphone with a QR code reader app installed.
Click here to read this issue of the Campground Industry E-News.
After publishing in the E-News,
each article is also archived to
the Pelland Advertising Blog.
Click here to visit our blog
to find this and other
interesting reading that is sure
to inspire you to market your
business smarter than ever! |
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Take a Look at Two More of Our Latest Websites
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Click on either
preview image to visit the site. |
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We have some very big projects
in the works that will be
announced in our next
newsletter; however, we still
have several new websites that
we have launched recently. These
include our first website
project for Wawaloam
Campground, in Rhode
Island. The site includes a custom CSS animated menu and some other nice CSS features which are compatible with the full range of browsers. It also
introduces a new site map that
was produced by Pelland
Advertising and is hosted using
SSL for upcoming e-commerce
functionality. The new site for
Sandy Springs Funhouse,
in Georgia, is our first project
for one of our new clients from
the 2012 IAAPA Attractions Expo.
The site design definitely extends beyond the usual boundaries and presents visitors with a fun, nautical experience that previews the exciting time that the entire family will enjoy at the funhouse! Even if you have a
summer seasonal business, it is
not too late to get us started
on a new website project that
will bring your customers to
life! |
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© Pelland Advertising • 25 Depot Road • Haydenville, MA 01039 • (413) 268-0100 • Fax (413) 268-0173 • Toll-Free 1 800 848-0501 |
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