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August 28, 2013
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Late Summer Newsletter
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Welcome to the latest Pelland
Advertising newsletter. We are
sorry if it has looked like our
newsletter has been on vacation
all summer, but we have been
busy with new projects and our
usual editor, Peter Pelland, has
been recovering from his
shoulder surgery back in May. At
this point, it is long past time
to bring our clients and
subscribers up to date with what
has been happening at Pelland
Advertising. Read on. If
anything inspires you to engage
in something new, please get in
touch. There is never a charge
for brainstorming. Together, we
can develop some ideas that are
certain to benefit your
business!
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Introducing the new responsive
website for the NCA:
CampNCA.com
... the latest evolution of a site that Pelland Advertising has maintained and hosted since 2000.
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Following on the heels of a newly-launched website for the
Vermont Campground Association, which was the first fully responsive campground association website in the United States, Pelland Advertising designed and implemented an all-new consumer-facing website –
www.CampNCA.com – for the
Northeast Campground Association in mid-July.
According to David R. Tetrault, Executive Director of the NCA, “Throughout the entire re-design process, Pelland Advertising listened intently to the needs of NCA and the desire to provide our members and our state associations with the best tool to bring campers to their campgrounds and interested travelers to their own state association websites as they plan their Northeast vacations.
“The new responsive site allows visitors to view the information they desire from any device by adapting and scaling to different screen sizes. This was key in the updating of the site as visits from mobile devices to CampNCA.com increased more than 31% from January 2012 through August 2013.
“Pelland Advertising’s commitment to excellence is greatly appreciated by the Northeast Campground Association as we rely on their professionalism in making sure our online presence is appropriate, functional, and a pleasant experience for prospective guests as we promote camping in the Northeast.”
The new site helps to promote the
NCA’s member associations and
individual campgrounds by providing
online visitors with tools that
include:
- A searchable database to find the perfect member campgrounds, based upon key amenities.
- The most comprehensive online listing of RV and camping shows in the Northeast.
- The ability to request print directories from any member state associations with a single click.
- An exciting new look that uses fluid content to display a presentation that is optimized for every device, from smartphones to large desktop displays.
Call us today to launch
your new responsive website! |
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Turn to Pelland
Advertising for professional
display advertising design
services.
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Whenever a
business buys display advertising,
whether in a consumer magazine or in a
campground directory, the publishers
will usually offer to provide
advertising design services. Many people
use that option; however, if you would
like your advertising to maximize
compatibility with the rest of your
marketing materials, turn to us for a
professional, consistent appearance.
Particularly if you are spending
hundreds or even thousands of dollars on
a display ad, it just doesn’t make sense
to cut corners on the ad itself. Our ad
production fees are based upon the size
and never exceed $540.00.Here are several examples of ads that we have recently produced for clients.
We are confident that you will recognize
the difference that professional design
services make. |
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Mark T. Wendell Tea Company – Tea Magazine
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Beaver Dam Campground –
2014 MECOA Directory
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Noah Parsons House –
September/October 2013 Antique Homes Magazine
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Let us bring an old logo back
to life!
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Do you have an old logo that was
designed years ago, probably in
the 1960s or 1970s, that you
would like to revitalize? Prior
to the era of desktop
publishing, logos were generally
drawn by hand, using limited
colors and tint screens.
Although the original artwork
can be scanned (if it still
exists), the results can be less
than expected. What we can do is
take an old logo (either a scan
or a piece of printed material),
then rebuild it as a vector file
that can then be used on
anything from your website to a
billboard.
These are two examples of this
type of logo. In each instance,
the client wanted to play upon
the nostalgia of the old logo,
while updating it for use on the
Web and in full-color
advertising. The total cost?
Generally only $300.00. Each of
these logos was rebuilt in-house
by staff artist, Charlie Davis. Contact
us today to bring your old logo
back to life! |
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Lazy Acres Campground – Fayetteville, North Carolina |
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Camping On the Battenkill – Arlington, Vermont |
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See us at upcoming trade shows.
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Charles Davis, Peter Pelland, Josh Pelland |
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We have a busy trade show
schedule coming up this fall.
Look for varying members of the
Pelland creative team at the
2013 IAAPA Attractions Expo, to
be held at the Orange County
Convention Center, in Orlando,
from November 19-22, 2013; the
50th Annual CONY Exposition, to
be held at the Kaatskill
Mountain Club and Hunter
Mountain Ski Area, from October
31 to November 2, 2013; the
50th
Annual PCOA Convention, to be
held at the Nemacolin Woodlands
Resort, in Farmington,
Pennsylvania, from November
11-13, 2013; and the 2013 Twin
States Conference, to be held
from October 18-19, 2013. Peter
and Barbara Pelland will also be
attending the Northeast
Campground Association’s 2013
Great Escape, to be held at
Pleasant Acres Farm Campground,
in Sussex, New Jersey on
September 10-11, 2013. We hope
to see you at one or more of
these events!
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Get the latest marketing
tips from Peter Pelland every
other week.
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Did you know that Peter Pelland
is a bi-weekly contributor to
the Campground Industry E-News?
Recent topics have included
online review sites, debunking
SEO myths, the role of print
advertising in the digital age,
and using realistic offers to
produce measurable results. Each
article is later posted to the
Pelland Advertising Blog for
easy retrieval. You can also
look for Peter as a guest
contributor in the September
issue of Woodall’s Campground
Management. |
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© Pelland Advertising • 25 Depot Road • Haydenville, MA 01039 • (413) 268-0100 • Fax (413) 268-0173 • Toll-Free 1 800 848-0501 |
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