The Pelland Advertising Newsletter
August 28, 2013
Late Summer Newsletter
Welcome to the latest Pelland Advertising newsletter. We are sorry if it has looked like our newsletter has been on vacation all summer, but we have been busy with new projects and our usual editor, Peter Pelland, has been recovering from his shoulder surgery back in May. At this point, it is long past time to bring our clients and subscribers up to date with what has been happening at Pelland Advertising. Read on. If anything inspires you to engage in something new, please get in touch. There is never a charge for brainstorming. Together, we can develop some ideas that are certain to benefit your business!
Introducing the new responsive website for the NCA:
... the latest evolution of a site that Pelland Advertising has maintained and hosted since 2000.
Northeast Campground Association
Following on the heels of a newly-launched website for the Vermont Campground Association, which was the first fully responsive campground association website in the United States, Pelland Advertising designed and implemented an all-new consumer-facing website – – for the Northeast Campground Association in mid-July. According to David R. Tetrault, Executive Director of the NCA, “Throughout the entire re-design process, Pelland Advertising listened intently to the needs of NCA and the desire to provide our members and our state associations with the best tool to bring campers to their campgrounds and interested travelers to their own state association websites as they plan their Northeast vacations. “The new responsive site allows visitors to view the information they desire from any device by adapting and scaling to different screen sizes. This was key in the updating of the site as visits from mobile devices to increased more than 31% from January 2012 through August 2013. “Pelland Advertising’s commitment to excellence is greatly appreciated by the Northeast Campground Association as we rely on their professionalism in making sure our online presence is appropriate, functional, and a pleasant experience for prospective guests as we promote camping in the Northeast.” The new site helps to promote the NCA’s member associations and individual campgrounds by providing online visitors with tools that include:
  • A searchable database to find the perfect member campgrounds, based upon key amenities.
  • The most comprehensive online listing of RV and camping shows in the Northeast.
  • The ability to request print directories from any member state associations with a single click.
  • An exciting new look that uses fluid content to display a presentation that is optimized for every device, from smartphones to large desktop displays.
Call us today to launch your new responsive website!
Turn to Pelland Advertising for professional display advertising design services.
Whenever a business buys display advertising, whether in a consumer magazine or in a campground directory, the publishers will usually offer to provide advertising design services. Many people use that option; however, if you would like your advertising to maximize compatibility with the rest of your marketing materials, turn to us for a professional, consistent appearance. Particularly if you are spending hundreds or even thousands of dollars on a display ad, it just doesn’t make sense to cut corners on the ad itself. Our ad production fees are based upon the size and never exceed $540.00.Here are several examples of ads that we have recently produced for clients. We are confident that you will recognize the difference that professional design services make.
Mark T. Wendell Tea Company
Mark T. Wendell Tea Company – Tea Magazine
Beaver Dam Campground
Beaver Dam Campground – 2014 MECOA Directory
Noah Parsons House
Noah Parsons House – September/October 2013 Antique Homes Magazine
Let us bring an old logo back to life!
Do you have an old logo that was designed years ago, probably in the 1960s or 1970s, that you would like to revitalize? Prior to the era of desktop publishing, logos were generally drawn by hand, using limited colors and tint screens. Although the original artwork can be scanned (if it still exists), the results can be less than expected. What we can do is take an old logo (either a scan or a piece of printed material), then rebuild it as a vector file that can then be used on anything from your website to a billboard. These are two examples of this type of logo. In each instance, the client wanted to play upon the nostalgia of the old logo, while updating it for use on the Web and in full-color advertising. The total cost? Generally only $300.00. Each of these logos was rebuilt in-house by staff artist, Charlie Davis. Contact us today to bring your old logo back to life!
 Lazy Acres Campground
Lazy Acres Campground – Fayetteville, North Carolina
 Camping On the Battenkill
Camping On the Battenkill – Arlington, Vermont
See us at upcoming trade shows.
 See Pelland Advertising at upcoming trade shows.
Charles Davis, Peter Pelland, Josh Pelland

We have a busy trade show schedule coming up this fall. Look for varying members of the Pelland creative team at the 2013 IAAPA Attractions Expo, to be held at the Orange County Convention Center, in Orlando, from November 19-22, 2013; the 50th Annual CONY Exposition, to be held at the Kaatskill Mountain Club and Hunter Mountain Ski Area, from October 31 to November 2, 2013; the 50th Annual PCOA Convention, to be held at the Nemacolin Woodlands Resort, in Farmington, Pennsylvania, from November 11-13, 2013; and the 2013 Twin States Conference, to be held from October 18-19, 2013. Peter and Barbara Pelland will also be attending the Northeast Campground Association’s 2013 Great Escape, to be held at Pleasant Acres Farm Campground, in Sussex, New Jersey on September 10-11, 2013. We hope to see you at one or more of these events!

Get the latest marketing tips from Peter Pelland every other week.
 Campground Industry E-News
Did you know that Peter Pelland is a bi-weekly contributor to the Campground Industry E-News? Recent topics have included online review sites, debunking SEO myths, the role of print advertising in the digital age, and using realistic offers to produce measurable results. Each article is later posted to the Pelland Advertising Blog for easy retrieval. You can also look for Peter as a guest contributor in the September issue of Woodall’s Campground Management.
That’s it for this issue of our newsletter. If you like what you have read, please share it with one of your associates. Look for more big news in our next newsletter. As always, please do not hesitate to contact us to suggest new ways that we may be of service to your business. Thanks!
Peter Pelland and the Staff at Pelland Advertising
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