The Pelland Advertising Newsletter
April 29, 2014
Spring 2014 Newsletter
We are sorry that it has been so long since the last Pelland Advertising newsletter. We have been very busy in recent months, welcoming many new clients and both print and Web-based projects. We have also had a very busy trade show schedule, with early Spring events already held in New Jersey, Massachusetts and Maine. Next week, we will be in Florida, meeting with Florida and Alabama campground owners. More on that below. Once again, we thank all of our terrific clients, both old and new, for relying upon our services and keeping us busy. Our clients are the reason we are here!
Showcasing One of Our New Clients
The Ridge Campground - Where Life Is Worth Camping

The Ridge Campground
The Ridge Campground - New York

One of our new clients is The Ridge Campground, in Western New York. We first met the new owners of the park, Rick & Tina Payton, at the CONY Convention and Trade Show last fall, and we have been building them a solid branding concept ever since, including a new responsive website, new logo, new site map, and business cards. Like most of our clients, they quickly learned that our support does not end with the completion of a project, providing a wide and ongoing range of consulting services on a no-fee basis. Visit the new responsive website for The Ridge Campground at  In the words of Rick & Tina, “Pelland Advertising is outstanding! Natural talent and professional integrity shine through with your final products – logo development, website, business cards, site map, and more to come! As new campground owners, we would be lost without your guidance.” If you are not working with us yet, and your existing supplier does not generate this level of enthusiasm, contact us today.

Speaking of Logos
Prairie Oasis Campground & Cabins – Primary Logo

Prairie Oasis Campground & Cabins – Primary Logo
Prairie Oasis Campground & Cabins – Horizontal Logo Option

Prairie Oasis Campground & Cabins – Horizontal Logo Option

Shir-Roy Camping Area – Before Logo RestorationShir-Roy Camping Area – After Logo Restoration
Shir-Roy Camping Area – Before & After Logo Restoration

Did you know that Pelland Advertising produces more logo designs than anyone else in the family camping industry? In fact, if you do a Google image search for “campground logos”, you will see many of our logos appearing at the top of the search results. Our logos are innovative and versatile vector graphic files that can be used on everything from websites and print advertising to signage and apparel. Logos are often the first step in a new branding campaign and should never be overlooked. We charge a very affordable flat fee of only $300.00 to either design and build a new logo from scratch or to reconstruct an old logo that needs some new life. Two recent examples are shown above. Click here to visit the Logo Portfolio page on our website, then give us a call to get us started.

See Us Next Week in Destin, Florida
Florida ARVC

As relatively new supplier members of Florida ARVC, we are very excited to be participating in the 2014 Florida/Alabama ARVC Campground Conference & Expo, to be held at the Embassy Suites Hotel and Camp Gulf RV Park, in Destin, Florida. The event will take place from May 5-7, 2014, with more information and a schedule available by clicking here. Our first time attending this conference, we look forward to showcasing our recent work for several Florida clients, including Fortune Real Estate and its three Florida RV Resorts. Pelland Advertising worked on these projects in conjunction with consultant Mary Arlington, of South Dakota based MMCC, Inc. Click here to read the press release that recently appeared in the RV Daily Report.

We Are Expanding Our Network of Photographers
A Network of Professional Photographers

Many of our clients, both old and new, have asked us to refer them to reliable sources of on-location professional photography, since Pelland Advertising discontinued offering those direct services several years ago. Since that time, we have been working to build a network of talented photographers who are willing to work on-location, on Summer weekends, and at affordable day rates. We review portfolios and get to know each photographer before we provide referrals. This network of talent is growing, with new photographers recently added in the states of Massachusetts and New Jersey. Several of the photographers on our referral list are also developers of Google Virtual Tours, a significant added advantage that can offer a virtual tour of your business both quickly and at very low cost. The biggest advantage over conventional virtual tours is that Google Virtual Tours are integrated into Google Places and the overall Google search and services network. If you are interested in photography, contact us for a referral that will produce quality images that can highly enhance our efforts afterward at building your business the best possible website or collateral advertising.

Keep Your Campground Website Fresh and Up-to-Date
Woodall & Trailer Life Ratings / Good Sam Rating

There are many telltale signs that can give visitors to your website the impression that it is not presenting the latest content. Most of these are easy to remedy. In the case of campground ratings, most people know that it has been two years since the Woodall’s and Trailer Life ratings were replaced by the new Good Sam ratings, based upon the former Trailer Life ratings. Our understanding is that the old Woodall’s ratings are not even supposed to be appearing on a website in 2014. It is easy enough to find your current Good Sam rating online. Simply click here, enter your state, then enter your park name or zip code. Send your latest Good Sam ratings to your webmaster, and let your visitors know that you take the time to care about little details like this.

Profit By Walking in Your Customers’ Shoes
Profit By Walking in Your Customers’ Shoes

Peter Pelland’s most recent seminar, titled “Profit By Walking in Your Customers’ Shoes“, was presented at the Mid-Atlantic Coastal States Campground Conference, held at Bally’s Hotel & Casino in Atlantic City, in early March. The seminar was very well received by those in attendance. It covered several concepts that included embracing TripAdvisor, giving away samples to boost sales, applying the economic rules of Elasticity of Demand to determine the optimal pricing for boat rentals and related services, and the development of a card-based rewards program. Click here to view the presentation graphics that accompanied this seminar, then consider booking Peter for your next group event.

Get the Latest Marketing Tips from Peter Pelland
Every Other Week, Then Once a Month.
 Campground Industry E-News
Woodall’s Campground Management
If you like what you read in our newsletters or see in Peter Pelland’s seminars, you can get a regular dose of information in two of the campground industry’s leading publications. Peter is a bi-weekly contributor to the Campground Industry E-News, an online publication, and a monthly contributor to Woodall’s Campground Management, the Independent Voice of the North American Campground Business. If you do not receive the Campground Industry E-News in your e-mail each week, click here to subscribe. Also, if you have a topic that you would like to see covered, send us your suggestion.
That’s all for this issue of our newsletter. If you like what you have read, please share it with one or more of your associates. We do our best to be of service not only to our clients, and not only to the family camping industry, but to the full range of American small businesses from coast to coast. As always, please do not hesitate to contact us to suggest new ways that we may be of service to you and your business. Thanks!
Peter Pelland and the Staff at Pelland Advertising
Please consider the environment before printing this email.
© Pelland Advertising • 25 Depot Road • Haydenville, MA 01039 • (413) 268-0100 • Fax (413) 268-0173 • Toll-Free 1 800 848-0501