The Pelland Advertising Newsletter
January 7, 2015
New Year 2015 Newsletter
Welcome to the first Pelland Advertising newsletter of the new year. As always, we are hoping that our newsletter will serve as a valuable resource for useful information and timely reminders, not merely a showcase of some of our latest work. To start the new year, we have compiled several ideas on how you may run your business more effectively and profitably in 2015. Read on, and share your thoughts. We are here to serve, whether or not you are one of our clients. As small business owners, as one of us succeeds, we all succeed!
Avoid Identity Theft and Protect Your Online Security
 Real Time Cyberattacks
Click for Real-Time Mapping of International Cyberattacks

In an article that originally appeared in the January 2015 issue of Woodall’s Campground Management, Peter Pelland outlined a series of 10 steps that you can take to help to avoid identity theft. For example, when you dispose of an old office multifunction copier/fax machine, did you realize that it contains a hard drive and that the hard drive contains images of every tax return, credit application and other sensitive document that you have processed using that machine? Security breaches at Sony Pictures and several major retailers where we all shop reinforce the fact that our personal identities are at risk in so many ways. It is not only big businesses that are under risk of attack. Click here to read this entire eye-opening article on the Pelland Advertising Blog. We are certain that you will unfamiliar with at least one or two of the ten security tips that the article contains. By implementing them, you can help to insure both your personal security and that of your business.

10 Questions to Ask Your Next Webmaster
 10 Questions to Ask Your Next Webmaster

It is surprising how most people do not know the truly important questions to ask a prospective webmaster. With that in mind, we wrote another recent article that covered a few of the questions that should be asked, along with some of the answers that should be anticipated. For example, you might want to ask the company for an example of what it considers its own worst work, and can you find the business online if you type the business name followed by the word “complaints” in a Google search box? Click here to read the entire article containing 10 valuable tips on the Pelland Advertising blog.

Introducing Two of our Newest Responsive Websites
 The Maryland Association of Campgrounds
The Maryland Association of Campgrounds

Our new responsive website for the Maryland Association of Campgrounds was launched in mid-December, coinciding with the latest printed directory that was also designed and published by Pelland Advertising. The new website has a really unique look regardless of the device being used. It includes the interactive online version of the printed directory (more on that below) and new Cabins & Cottages listings. Both projects were completed in record time while some other state associations wait and wait and wait and wait ... and are still waiting for comparable projects to be finished.

 Metras Insurance Agency
Metras Insurance Agency

Our responsive website built for the Metras Insurance Agency replaced an earlier website that we had built several years ago and a companion mobile site built in 2013. The old site was great when it was built, but it included Flash graphics that have fallen from popularity since they are not supported on the newest mobile devices. The adaptive mobile site overcame that limitation but did not present the full user experience to users of smartphones and tablets, now the majority of users. The new responsive site overcomes those limitations and presents a whole new visual experience.

 Metras Insurance Agency Search Results
Google Search Results Screen Capture

The Metras Insurance Agency is an independent insurance agency located in Chicopee, Massachusetts, writing a full range of personal and commercial insurance policies. The screen capture above shows Google search results for the term “personal insurance Chicopee, MA”. Although we cannot guarantee the same results from every website, notice how our client appears in the # 1 search results position for this search phrase ... ahead of a list of its competitors. Contact us today to be put on our list for your next fully responsive website.

Rack Cards Are a Cost-Effective Promotional Tool

Rack cards represent a cost-effective means of generating direct website traffic. Search engine placement is an inexact science at best, but a professionally designed rack card in hand is a certain and proven means of getting additional traffic to your website. If your website is designed to convert traffic into reservations, your printed advertising materials have just paid their way and will easily recover their reasonable expense. There are many highly attraction distribution options that may be available, reducing your potential new customer acquisition costs to just pennies. For example, the Campground Owners of New York (CONY) has recently entered into a program that distributes literature for its member parks at 22 camping shows through the end of 2015. Is your park a part of that program, or is it missing in action? It is not too late to call us and then participate!

Crown Point Camping Area Rack Card

Crown Point Camping Area

Rack Card Front
Farma Family Campground Rack Card

Farma Family Campground
Rack Card Front
Lake Champagne Campground Rack Card

Lake Champagne Campground
Rack Card Front
Pelland Inter-Flip Interactive Online Publications
 Maryland Association of Campgrounds 2015 Directory
Maryland Association of Campgrounds 2015 Directory
Print directory also produced by Pelland Advertising.

Our Inter-Flip interactive publications may be the best way to present directories, flyers and small catalogs online. The interface includes a Flash version for viewing on computers and an HTML5 version for viewing on mobile devices; custom backgrounds; icons which make it easy to search, print, download, and e-mail links to friends; many redundant navigational options (including the page edges!); and smooth zooming across a full range of magnifications. Links at the bottom of the page allow users to set the pages to auto flip, turn sound effects on or off, and click on the “Social Share” icon to share the directory on Facebook, Twitter, LinkedIn, or any of the other social media. Another link allows users to toggle in and out of thumbnail views of the pages. We are not aware of another online directory product that is this impressive. Is there a way that one of these could work for your business? The production and hosting costs are surprisingly low.

 Vermont Campground Association 2015 Campground Guide
Vermont Campground Association 2015 Campground Guide

Click on the graphics above to experience these publications in action. If you like how these work, get in touch with us to see how a similar publication could work for you. We are always willing to brainstorm, and there is never a charge for consultation. We are here to help!

See Us at Upcoming Spring Trade Shows!

We enjoyed meeting many of our clients, both old and new, at the CONY, PCOA and KOA Expos that we attended last fall. We look forward to participating in several additional conventions and trade shows in the spring. As of this date, we are schedule to be exhibiting at the Northeast Campground Association’s Northeast Conference on Camping from March 19-21, 2015 at the Radisson Nashua Hotel, in Nashua, New Hampshire. Peter Pelland will be presenting a new seminar, “Directory Advertising: Making the Right Decisions & Avoiding the Big Mistakes”, on Thursday, March 19th. We will also be attending the 2015 Ohio Campground Owners Association (OCOA) Spring Conference & Trade Show on March 6-7, 2015 at the Embassy Suites Columbus-Airport, in Columbus, Ohio. Peter Pelland will be presenting his seminar “Profit By Walking in Your Customers’ Shoes” on Friday, March 6th. Please look for us if you will be attending either of these conferences.

Subscribe to the Pelland Advertising Blog!

If you find the articles in this newsletter useful and timely, you are encouraged to subscribe to the Pelland Advertising Blog. Although our newsletter is published infrequently, posts are generally added to our blog on a weekly basis. It could not be easier to subscribe. Simply click here to visit our blog, where you can scroll through posts or sort by categories. To subscribe to our blog and be notified about new posts, enter your e-mail address in the “Subscribe2” box in the upper right of any post.

Get the Latest Marketing Tips from Peter Pelland
Every Other Week, Then Once a Month.
 Campground Industry E-News
Woodall’s Campground Management
In addition to our newsletters and blog posts, you can get a regular dose of information in two of the campground industry’s leading publications. Peter Pelland is a bi-weekly contributor to the Campground Industry E-News, an online publication, and a monthly contributor to Woodall’s Campground Management, the Independent Voice of the North American Campground Business. Look for his columns in these two fine trade publications!
We hope you enjoyed this issue of our newsletter and found that it contained useful information. If you like what you have read, please share it with one or more of your associates. We do our best to be of service not only to our clients but to the full range of small businesses from coast to coast. As always, please do not hesitate to contact us to suggest new ways that we may be of service to you and your business. Thanks!
Peter Pelland and the Staff at Pelland Advertising
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