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January 12, 2017
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Early Winter Newsletter
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The holidays are over, and most
of us are in somewhat of a quiet
business season. The off season
for many of our clients is
actually a busy time for Pelland
Advertising, as we produce the
websites and print advertising
projects that will drive
business in the coming weeks.
This newsletter highlights some
of our most recent work and
includes tips that might help
you to run your business better
than ever!
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New Clients and New Responsive Websites
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We have
launched several
new websites since our last
newsletter, many of which were
projects for new clients who
came to us after growing
dissatisfied with their previous
Internet services providers. Each
site represents a
custom-crafted, mobile-friendly,
responsive site that was built
with the unique challenges of
each client in mind. As always,
at Pelland Advertising we do not
build drag and
drop WordPress websites built using
templates that make a site look
like thousands of others.
If you feel that
your website is being neglected
by another company, this is the
perfect time to turn to Pelland
Advertising for a refreshing
change in attitude! Click on any
image to visit that client’s new
website, or
click here to visit the website
portfolio page on the Pelland
Advertising website.
Lake Huron Campground
Carsonville, Michigan
Includes a new site map, rebuilt logo,
and assistance
with a new domain name
registration by Pelland Advertising.
“We are so excited about the re-branding of our Lake Huron Campground with a new 2017 brochure, responsive website and redesign of the park map. Pelland Advertising was known to us for its campground marketing services during our prior ownership of the Jellystone Park in Quarryville, Pennsylvania from 1989 to 2013. When we acquired this new park, I had several choices regarding who to use for our new marketing. I chose Pelland for this project because we have seen the quality of the work that they have produced for many of our fellow campground owners over the years and because the company provides 1 stop shopping for all of the services that we needed. Many companies will only do one portion of the project, and that translates into a lot of time on the part of the park owner, conveying information between companies to get the total package completed. Pelland Advertising was able to understand the message that we wanted to represent to our guests and to get this huge project done in a relatively short period of time and for a very reasonable price. Thank you Peter and Josh for providing high quality advertising services to our industry for over 25 years.”
Beth Ryan, Lake Huron Campground
Sundermeier RV Park
St. Charles, Missouri
Includes secure online reservations and custom programming by Pelland Advertising.
“I was looking for a fresh new look for my website when a friend suggested Pelland Advertising. I contacted Peter Pelland and advised him what I was looking for in a new design and that I also wanted my guests to be able to book and pay for their RV reservations on that site. In speaking with him I felt that I could trust his company to design a bright, informational, and eye catching site that would be mobile and tablet friendly at a reasonable cost. I was not disappointed. He and his staff are easy to work with, very responsive and produce an excellent product in a timely manner.”
Carolyn Strong, Sundermeier RV Park
Waters Edge RV Park
Newport, North Carolina
Includes a new site map, rebuilt logo, and assistance
with a new domain name registration by Pelland Advertising.
“Mr. Pelland and his team were wonderful to work with and we highly recommend them. They did a great job on our new website and didn’t waste any time getting it completed and live. Also, WE were not the easiest to deal with and frequently made changes to the original information we submitted, but THEY were always very accommodating, professional, and kind. They also did a great job explaining technical things in an easy-to-understand way. We also appreciate that any phone calls or e-mails were returned quickly and that they were very familiar with the way RV parks and campgrounds operate — which makes a huge difference. We definitely recommend Pelland Advertising for all sizes of campgrounds and RV parks! Thank you again for doing such a great job!”
Amy Massey, Water’s Edge RV Park
Sunsetview Farm Camping Area
Monson, Massachusetts
Includes a new site map, rebuilt logo, CMS components,
and custom programming by Pelland Advertising.
“We began working with Pelland
Advertising in the fall of 2015. The company that produced our brochure for many years had gone out of business, and we were in a bind. We needed our brochure to be ready for a spring camping show. Peter and his staff were professional and worked promptly throughout the process. He made a difficult situation easy. Whatever the question or change, they were right there with a solution. They were able to show us cost-saving alternatives to what we had been producing out of habit every year. We received everything ahead of schedule. Our customers loved the new look of our printed materials, and reordering for 2017 was a snap!
“Shortly into the 2016 season, our webmaster retired. We turned to Peter and Joshua to create a new website for us. The result was a great mix of old and new. They customized the site so we can create our weekly newsletter and upload photos. The site is streamlined and modern but retained the look of the old site that our guests always loved. For us, Pelland Advertising has proven to be a great partner, not only by suggesting new and modern looks for everything but also really listening to what we want and delivering our products right on time.”
Lisa C. Adams, Sunsetview Farm Camping Area
Like what you see and have read?
Click here to watch our YouTube
video to learn more about
responsive website development from Pelland Advertising,
then contact us for a quote or to be added to
our production list. We could have your new site up and running – and generating new
business – in as little as a month! We make the process easy, particularly if
you need to move from another hosting services provider, offering a long list of incentives.
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More than Brochures and Rack Cards
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Although we are probably best
known for our work with the
family campground industry,
Pelland Advertising also
provides the same website
development and print
advertising services to a wide
range of small businesses, both
close to our home base in
Western Massachusetts and across
the country. Catalogs and
booklets are a big part of the
print advertising services that
we provide. We design the
catalogs, coordinate studio
photography, provide a full
range of layout and prepress
services, handle the printing,
are often right there when the
job is on press, and coordinate
mailing and delivery services.
Whether the latest mail order or
wholesale catalog for the Mark
T. Wendell Tea Company (whose
catalogs we have been producing
for the past 30 years!), the
latest directory for the
Maryland Association of
Campgrounds, or our first-time
project for Techflex
Enterprises, we go the extra
mile to ensure that every
project is as perfect as
possible. Regardless of your
business, small catalogs and
saddle-stitched booklets can
serve a variety of purposes,
from direct mail to
point-of-purchase welcome kits.
Mark T. Wendell Tea Company
Acton, Massachusetts
5½ x 8½ inch
Catalog, 40 pages, plus
cover
Techflex Enterprises, Inc.
Ludlow, Massachusetts
8½ x 11 inch
Catalog, 16 pages, plus
cover, digital printing
Maryland Association of
Campgrounds
Thurmont, Maryland
4 x 9 inch Directory, 32 pages,
self-cover
Copake KOA
Copake, New York
5½ x 8½ inch Welcome Kit, 16 pages,
self-cover
Regardless of the scope or
complexity of the project, we
can help, with 36 years of
proven experience in the
production and printing of a
full range of four-color process
collateral advertising products.
Call on us!
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Google Maps Virtual Tours
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For over 20 years, Peter Pelland
provided on-location photography
services for campgrounds in the
Northeastern and Mid-Atlantic
States. Since retiring from
offering those services about a
decade ago, there has been an
ongoing
demand for photographers who can
take commercial photography to
the next level, particularly
those who also have an
understanding of the family
campground industry. Google 360
Tours appear to meet that need,
and we are pleased to have
partnered with Chris
Reidenbaugh, an award-winning
Google Certified Photographer
based in Western Pennsylvania.
We first encountered Chris when
he was shooting Google Maps
Virtual Tours for our mutual client,
Yogi Bear’s Jellystone Park Camp-Resort at Kozy Rest. Google
Maps Virtual Tours bring
prospective customers direcly
into your park using technology
that provides an experience
similar to Google Street View.
Google Virtual Tours tightly
integrate with Google Search,
Google Maps, and Google Places.
These tours are easily embedded
into a website (as we have done
on the Pittsburgh Jellystone
website), Facebook, and other
social media, as well as being
found in Google Search results.
In the words of Pittsburgh
Jellystone’s Gary Quigley, “We
were super impressed with the
work that Chris did! The
marketing power of his product
is one of the best decisions we
have made and without a doubt
some of the best money we have
spent to show what we have to
offer.”
Under our new
partnership with Chris
Reidenbaugh, he will be working
as an agent to screen and
schedule Google Certified
Photographers, finding those who
have been proven to possess the
necessary skills and
understanding of the family
campground industry, for
assignments at campgrounds
throughout the United States.
Existing and new Pelland
Advertising clients will receive
an exclusive industry discount
on those services.
Take a look at the Google 360
video, embedded below. Take a virtual tour
like a prospective guest. Enter
the cabin, look around, then
take a walk around the grounds.
To see these Google 360 videos
in place, visit our
recently-launched new website
for Yogi Bear’s Jellystone Park Camp-Resort at Kozy Rest.
Chris will be at the Pelland
Advertising booth at the
Northeast Campground
Association’s 2017 Northeast
Conference on Camping, to be
held at the Radisson Hotel Nashua, in Nashua, New Hampshire.
The conference trade show will
be held on March 17 and 18,
2017.
Click here for more information
and registration materials for
the Northeast Conference on
Camping. |
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Thats it for this edition of
the Pelland Advertising
newsletter. Thanks for taking
the time out of your busy day to
read it. Feel
free to share our newsletter with your
colleagues and to contact us
with suggestions for future
content. We are always here to listen
... and to be of assistance.
Thanks!
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© Pelland Advertising • 25 Depot Road • Haydenville, MA 01039 • (413) 268-0100 • Fax (413) 268-0173 • Toll-Free 1 800 848-0501 |
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