Peter Pelland
Founder + Print Department
Peter has had small business in his blood for an entire lifetime. The youngest of six siblings, he was born and raised in direct proximity to a family business in an extended family environment that included multiple entrepreneurs, primarily in the food and restaurant industries. Peter’s early independent ventures included map design, publishing, and book distribution, while studying Natural Resource Economics and Recreation Area Management at the University of Massachusetts and Montana State University. Upon graduation, he worked in newspaper and radio sales, as the circulation director of a city magazine, retail sporting goods sales management, freelance photography, serving as a contributing editor to two national magazines, and as a corporate sporting goods marketing director … all prior to founding the business that would become today’s Pelland Advertising in 1980. Initially producing four-color brochures for more than a dozen ski areas throughout the northeastern United States, the company soon specialized in meeting the marketing needs of private campgrounds in that same region and later throughout North America.
Peter’s leisure time pursuits include travel, photography, reading, writing, hiking, downhill skiing, kayaking, gourmet dining, craft beer, community service, tending his vegetable gardens, landscaping and woodlot management, exploring local history, foraging for wild edible mushrooms, researching his French-Canadian heritage, reviewing new products under the Amazon Vine program, and spending time with his Australian Shepherds. Peter and his wife live on a secluded hilltop in Western Massachusetts.
