Pelland Advertising offers two specialty services: website development & hosting services and our original concentration in four-color process collateral advertising production and printing. Print advertising is far from dead. In fact, it represents one of the best tools for referring traffic to a website with a properly designed call-to-action.
Watch our video, below, to learn more about our
four-color printing services, then use the form at the bottom of this page to request a printing quotation. We hope that Pelland Advertising will prove to exceed your expectations and that we may be of service soon!
Recent projects
There is no better indication of what Pelland Advertising can do for your company than a careful examination of what we have already accomplished for our existing clients.
Printed on premium postcard stock, rack cards are trimmed to 4x9" and printed in four-color process on both sides, the same size as the front panel of a folded brochure. In fact, most businesses in recent years have transitioned from folded brochures to rack cards, which cost about half the price and are just as effective at generating business.
At Pelland Advertising, we custom design our rack cards, then print them on 16 pt. coated card stock (with 30% recycled content, 10% post-consumer), with
an overall gloss UV coating. Our one-time design fees are very reasonable, and the cost of subsequent reprint orders is extraordinarily affordable.
RACK CARD Portfolio
Here are a few examples of some
of the rack cards that we have recently produced.
Catalog sheets, also known as sell sheets or flyers, are an inexpensive means of
getting a message out with style. Printed in four-color process, typically on
one side only, these sheets go a long way toward enhancing a small business’s
image, either at trade shows or at the point of sale. They are also used as
hand-outs that will help to preserve your message subsequent to a sales
presentation.
At Pelland Advertising, we custom design our catalog sheets, then print them on
a premium 100# coated stock (with 30% recycled content, 10% post-consumer), with
an overall semi-gloss aqueous coating, then trimmed to 8½x11". The cost of having us print these maps
is far less than either the cost of the consumables that you would use to print
the sheets on your office printer or to have them printed at your local copy or
office center.
Pelland Advertising’s postcard products (including all sizes of postcards, business cards, rack cards, and more) are produced in an all-digital, direct-to-plate process. Our carefully monitored combination runs save you time and money by consolidating and sharing many of the costs of production, without compromising the kind of personalized attention which your project deserves. Our standard specifications include 200 line screen printing on a 16 pt. smooth card stock (not the thinner 10 or 12 pt. stock which is usually found elsewhere), with four-color process and a high gloss UV coating. Our standard postcard printing offers the option of four-color printing on both sides of the card at no additional charge, and even UV-coating on both sides, if desired. (Due to ink drying issues, UV coating should not be used on any side of a printing product which will be either hand or machine addressed.) Each product includes one high resolution digital scan (if needed), with either a full-bleed color image or your choice of border colors and title effects, and each job includes up to two rounds of digital proofs (if your job requires and your time permits), so you will not encounter any unpleasant surprises when your job is delivered. Other options are available, if required, including uncoated stocks, lighter weight 14 pt. stock, and aqueous coating (as a substitute for the UV coating). All of our products are printed in the U.S.A.
(or Canada, for our Canadian clients), not outsourced to inexpensive overseas labor markets, and printed on paper stocks that include 30% recycled content (10% of which is post-consumer).
Postcards are remarkably effective – and affordable – marketing tools! If you are promoting a product or service, postcards represent a less expensive and more durable alternative to photographic reprints or the common sell sheet. If you are reselling postcards in a gift shop environment, they offer inexpensive impulse sales appeal. And if you are implementing any type of direct mail campaign, nothing comes close to matching the cost-effectiveness of postcards. We can even handle that direct mailing, from start through finish!
The basic four-color postcard comes in a variety of options and sizes, with one that is certain to suit your needs. The new “standard” is the 4x6" “Gallery” or “Continental” Postcard. This size mails, without pre-sorting or the hassles of standard mail, for the current First Class Postcard rate of
56¢ per piece (which will entitle you to both quick deliveries and address corrections at no added charge.) But the real secret behind the success of the mailed postcard lies in its lack of an envelope. The biggest challenge in any direct mailing is to “get the envelope opened.” The opening of an envelope is a non-issue with postcards! Without an envelope (or its added expense), a postcard is generally the first piece of mail which is read, with a message that usually reaches far more people than the addressee himself.
If you are retailing postcards in a gift shop or similar high-traffic environment, the advantages are clear. Even at minimum quantities, it is easy to realize a 100% profit margin, with much higher margins attained when ordering at higher quantities. But the profits from the sale of the postcard are really secondary to the potential profit from the basic use of the postcard itself. Particularly if you run a business which relies upon high volumes of customer traffic, the advantages of what are essentially testimonials being sent to your customers’ friends and relatives (presumably with similar interests) are truly priceless.
A variety of other “postcard” sizes serve their own unique purposes. These alternate postcard sizes do not qualify for the Post Card postage rate but can pack a great deal of impact at low cost.
STICKERS, LABELS & MAGNETS
We design and print a wide variety of additional products that meet a variety of needs. These include product packaging roll labels, cut sheet stickers and refrigerator magnets, in quantities ranging from 100 to 1,000,000. Label options include cut-sheet vs roll dispensing, custom die-cutting, gloss overlamination, perforating, weather-resistance, food-grade materials, and permanent vs removable adhesives.
All featuring custom specifications and sizes, please allow us to quote on your next project. When intended for resale in a retail environment, stickers and magnets represent a high-profit item with unlimited shelf life. Looking for large format? We also design and print vehicle decals and magnets, with no minimum printing quantities.
STICKERS, LABELS & MAGNETS Portfolio
Here are a few examples of some recent
stickers, labels and magnets we have produced.
