Pelland Advertising is committed to working with KOA parks!
Pelland Advertising has provided marketing services to North American campgrounds since the early 1980s, and our commitment to the
outdoor hospitality industry extends to
our commitment to KOA. We are a KOA
recommended vendor and associate members
of the KOA Owners Association. Examine
our work, contact us for samples of
print advertising, and speak with your
network of fellow KOA park owners. You
will find that our credentials are
impeccable!
Responsive Websites
The KOA corporate offices provide
exceptional standards of branding and
marketing support, including real-time
online reservations through KOA.com that
set the standard for the industry. That
said, it behooves a park to consider
maintaining its own independent online
presence, the most important element
being its own responsive
(mobile-friendly) website.
Click here
to learn more about our website
development services or to
view a our
broader website portfolio.
There are many advantages to maintaining your own independent Web presence, and it can work hand-in-hand with the KOA presence. The SEO of one site does not cannibalize the other. To the contrary, they reinforce one another. Who
are the park owners who would complain
with a potential camper performing a
Google search and getting TWO
opportunities to reach them rather than one?
Reservations, of course, get funneled
through KOA.com.
The following website is an example of our work for independent
KOA parks.
Two names somewhat reluctantly come to
mind when campgrounds think of site maps
and welcome kits, but there is an
alternative! Turn
to us for a better option, where we
produce a professional quality site map
for a reasonable fee and that can be
used both online (including your page on
the KOA website) and in print. Depending
upon the complexity of the project,
which is usually directly related to the
size of your park and the quality of the
supplied materials, our production fees
will run between $500.00 and $750.00.
For this fee, we produce a
resolution-independent vector file in
Adobe Illustrator, a high-resolution PDF
file for printing, a medium-resolution
PDF file for posting to your website and
that visitors may download more quickly
and print on a standard 8½x11" sheet of
paper, and a preview image set to any
pixel width that you require.
For an additional and very reasonable fee, we can also print various quantities of your new site map, in full color and with the option of text on the back (typically your campground rules), that you can hand out to guests at the time of registration. The cost of having us print these maps on a smooth coated stock will be far less than the cost of the consumables that you would use to print maps on your office printer.
If we are printing your site maps, we will
perform one round of minor edits once per year,
usually at no charge. A reasonable fee will
apply for major revisions or if we are not
printing your maps.
In addition to conventional four-color offset
printing on paper, Pelland Advertising
can also provide large format printing
services on PVC, aluminum, acrylic,
vinyl, and
other materials – all at a very
affordable cost.
If you would like
to have advertising cover the cost of your site
maps, we are also here to help. The difference
is that you will sell your own ads, to people
who you want to advertise on your map, and the
profit that would otherwise go to one of the big
site map companies will go into your pocket
instead. On a typical project, requiring fairly
minimal effort on your part to sell the ads, you
could realize a net profit of $2,000.00 -
$3,000.00 after paying for our entire package of
services. Click here
to learn more about our site map design
and printing services.
Here are a few examples of some
recent site maps we have produced for
KOA parks.
Sioux Falls KOA
Sioux Falls, South Dakota
Skowhegan / Kennebec Valley KOA
Canaan, Maine
Williamsburg KOA
Williamsburg, Virginia
Renfro Valley KOA
Mount Vernon, Kentucky
Saugerties / Woodstock KOA
Saugerties, New York
Sioux City North KOA
Sioux City, South Dakota
Hot Springs / Black Hills KOA
Hot Springs, South Dakota
Pelland Advertising’s rack cards are
produced in an all-digital,
direct-to-plate process, with carefully
monitored combination runs save time and
money by consolidating and sharing many
of the costs of production, without
compromising the kind of personalized
attention which your project deserves.
Our standard specifications include 200
line screen printing on a 16 pt. smooth
card stock (not the thinner 12 or 14 pt.
stock which is usually found elsewhere),
with four-color process and a high gloss
UV coating. Other options are available,
if required, including uncoated stocks,
lighter weight 14 pt. stock, and aqueous
coating (as a substitute for the UV
coating). All of our products are
printed in the U.S.A., not outsourced to
a cheap overseas labor market,
and printed on FSA certified paper stocks that include 30% recycled content (10% of which is post-consumer).
Click here to
learn more about our printing services.
Here are a few examples of rack
cards that we have recently produced for
KOA parks.
Twin Mountain / Mt. Washington KOA
Twin Mountain, New Hampshire
Skowhegan / Kennebec Valley KOA
Canaan, Maine
Bangor / Holden KOA
Holden, Maine
Display Ad Production
There are times when you will want to
promote your park outside of the KOA
marketing network by advertising in
local and state directories and
publications. You will usually have an
option for having those ads produced
in-house; however, if you really want to
stand out from the crowd, turn to us for
the design and production of your
advertising. There is no sense in
spending hundreds or thousands of
dollars for display advertising and then
filling the space with a ho-hum ad.
Here is an example of a full-page,
full-bleed display ad that we produced
to appear in the 2021 New Hampshire
Campground Owners Association directory:
Mirror Tags / Car Passes
Whatever you call them, most parks use
some sort of system to monitor the
vehicular traffic of campers and their
guests. Our 4" x 7" template-based car
passes represent an inexpensive option,
printed in four-color process on two
sides of a 100# C2S FSC cover stock or
16 pt. C2S FSC card stock. An alternate
size of 3½" x 8½" is also available at
no additional charge, if desired. The
passes feature either standard or
arch-style die-cutting, and an
overall semi-gloss or matte aqueous coating on
both sides. Custom designs, tear-off
perforation, and alternate
sizes are also available.
Here are examples of our
template-based car passes:
Jennings KOA
Jennings, Florida
Jennings KOA
Jennings, Florida
Jennings KOA
Jennings, Florida
Business Cards
Everybody uses business cards, but there
is no reason that your business cards
should look like everybody else’s cards. Our
standard 3½" x 2" business cards are
printed in four-color process on 16 pt. C2S FSC card stock,
with gloss UV coating on the front. The
backs may be left blank, printed in
black ink, or printed in four-color
process … all for the same low price.
Each card includes a custom design and
layout. Fold-over business cards and alternate
sizes are also available.
These are just a few of the examples of
the broad range of marketing services
that Pelland Advertising provides to KOA
parks, campgrounds in general, and a
wide range of other businesses. A few
other examples include:
Basically, if it involves the Internet
or any type of four-color process
printing services, we can probably help
to ensure the success of your next
marketing project. We encourage you to
call or email us with your specific
needs, or use the form below to request
our prompt quotation.
