One of the challenges for every campground is to grow its customer base. To do so, it is necessary to reach new markets of first-time campers, as well as to re-engage campers who are still not fully committed to the experience. One way of doing this is to focus on the gateways for new campers. The gateways are tents (typically for younger campers) and rental accommodations – generally cabins and cottages, but also including rental trailers, yurts, tree houses, and other types of specialty lodging.
TripAdvisor is the undisputed giant of online travel resources, with 260 million users per month posting 90 new reviews every minute. Campgrounds, particularly those with rental accommodations, are now listed under TripAdvisor’s Specialty Lodging category. According to Alexa, TripAdvisor is currently ranked as # 92 among the most popular websites in the United States (# 209 globally), higher than any other travel-related website. For the sake of comparison, Expedia is # 138 (# 508 globally), Travelocity is # 371 (# 1,390 globally), the National Park Service is # 874 (# 4,175 globally), RV Park Reviews is # 19,215 (# 93,364 globally), and Go Camping America is # 186,792 (# 492,114 globally).
The following are links to actual review pages
for campgrounds on TripAdvisor:
Specialty Lodging in Cape May Court House, New Jersey
Specialty Lodging in Gettysburg, Pennsylvania
Specialty Lodging in Gatlinburg, Tennessee
Specialty Lodging in Branson, Missouri
Part of the beauty of TripAdvisor is that it is not a search engine or directory. It is a depository of travel-related consumer reviews. Unlike many of the campground review sites (which reach very limited and narrow audiences), TripAdvisor reviewers are serious about travel and generally do not post reviews because they have an axe to grind. People turn to TripAdvisor for ratings and reliable reviews that have been written by their peers, basing subsequent travel decisions upon what they have read. For campground owners, TripAdvisor represents a perfect opportunity to reach new markets, both domestic and international. When someone is looking for lodging in your area, they soon recognize that there are many alternatives to conventional hotels – including inns, house rentals, and cabins at your campground.
When your guests check out and express how pleased they were with their stay, hand them an attractive, four-color process card, asking them to submit a review on TripAdvisor. Pelland Advertising will design this card for you – customized with your logo, text, complementary colors, and a shortened URL that will take guests directly to your TripAdvisor review page. We will then print 1,000 or more of these 4x6" postcards on a premium 16 pt. card stock with 30% recycled content (10% post-consumer) and gloss UV coating … all at a great price that includes free shipping. You simply provide us with your logo. We will take it from there, supplying you with a PDF proof before going to press. Your cards will be printed and delivered in approximately 10 days! Order below.